WWS OnetoOne

Marketing control panel

OnetoOne Marketing Manager is the WWS module for the planning and editing of marketing and customer relations campaigns, starting from a centralised control panel with the possibility of diversifying and personalising messages and services.

OnetoOne enables to devise multimedia campaigns (texts, graphics, images, video).

Features of WWS OnetoOne

Definition of Marketing Elements

Define the timings of the campaigns and the “marketing elements” to be delivered on the Self Service network, with the possibility of choosing them according to different criteria:

  • Bank code
  • Different self service groups or single self service machine situated in geographical areas
  • Self service machine located in specific locations (for example shopping centres)
  • Groups or categories of clients (for example by age, area of residence, profile taken from CRM, etc.)
  • Individual clients

Flexibility

Define when and how certain one-to-one messages ought to be displayed during an operation. For example, during a withdrawal at an ATM the message can appear at various points:

  • During the idle loop phase
  • Authorization phase
  • Messages from the host
  • Money counting
  • Printing of receipt

Visually appealing

Personalise the menu layout and functions for:

  • Different banking brands
  • Groups of self service terminals
  • Groups of clients

Interactivity

Create interactive campaigns with the possibility of:

  • Managing surveys for clients, differentiated by groups of clients or other criteria (Bank code, geographic position, etc.)
  • Receive and manage answers through a specific analysis platform able to calculate the redemption of each direct marketing campaign

Customization

Personalise the functions menu starting from the profile of an individual client so as to:

  • Offer the clients the functions that they use in an easy and instant manner
  • Offer the client the functions that the bank wishes to promote

User-oriented

Give the client the possibility to personalise their own collection of services on all banking channels:

  • Widget/favourites logic on mobile and Internet banking, with the possibility to personalise the functions on the homepage
  • Possibility of displaying the same collection of functions on all channels for banking access

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