{"id":79329,"date":"2026-02-12T15:03:54","date_gmt":"2026-02-12T14:03:54","guid":{"rendered":"https:\/\/www.aurigaspa.com\/?p=79329"},"modified":"2026-02-12T15:03:54","modified_gmt":"2026-02-12T14:03:54","slug":"why-customers-fall-out-of-love-with-their-bank","status":"publish","type":"post","link":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/why-customers-fall-out-of-love-with-their-bank\/","title":{"rendered":"Why Customers Fall Out of Love with Their Bank"},"content":{"rendered":"

And How to Win Them Back<\/strong><\/h2>\n

February invites reflection on how lasting partnerships are built through reliability, shared objectives, and continuous value creation, including the relationships organizations cultivate with their customers.<\/p>\n

In both cases, early momentum can be strong, but long-term trust is earned through consistency and tangible value.<\/p>\n

In banking, the honeymoon phase is often brief. When customer needs are not continuously anticipated and addressed, engagement declines, and the customer loyalty banks strive for begins to fade.<\/p>\n

The Banking Romance That Fades<\/strong><\/h2>\n

Recent stats show there were over one million completed current account switches<\/a> in the UK in 2025, and with the UK financial infrastructure actively encouraging switching, it\u2019s clear that consumers won\u2019t hesitate to act when their expectations are unmet.<\/p>\n

So, why do so many banking relationships fizzle out? The root cause isn\u2019t poor technology or a lack of digital products or services. It\u2019s the fragmented, inconsistent omnichannel experiences that erode trust after the initial excitement. When financial institutions fail to provide seamless, continuous services across mobile apps, call centres, and branches, the relationship suffers, even if and when every individual channel works perfectly.<\/p>\n

The Honeymoon Phase: Digital Attraction Works<\/strong><\/h2>\n

Digital channels are powerful, as they attract new customers quickly and efficiently. Mobile apps and online platforms provide a sense of control, convenience, and reassurance. In the early stages, banks are winning hearts, with customers feeling understood and empowered.<\/p>\n

It\u2019s important to note that banks are excelling at the digital onboarding experience, with a recent YouGov survey<\/a> showing that around 73% of British adults used a bank\u2019s mobile app in the past year, and digital self\u2011service is the top preference for tasks like checking balances and paying bills.<\/p>\n

What\u2019s more, KPMG found<\/a> that over a third now say a simple\u2011to\u2011use banking app is the most important interaction they have with their bank, showing how central mobile and digital channels have become for consumers\u2019 everyday banking experience. First impressions count, and banks are delivering.<\/p>\n

When the Relationship Gets Real: Expectations Rise, Friction Appears<\/strong><\/h2>\n

However, the honeymoon phase doesn\u2019t last forever. As needs become more complex, bank customers’ satisfaction begins to dip.<\/p>\n

Recent FCA research<\/a> highlights a clear pattern, where customers become dissatisfied when they must move between channels, from an app to a call centre to a branch, or repeat information and re-verify their identity. It\u2019s no longer about digital adoption, it\u2019s about service continuity.<\/p>\n

When the relationship faces friction, trust erodes. A seamless digital app cannot fully compensate for disjointed experiences elsewhere. The challenge is delivering coherent, improved customer journeys across channels, so customers don\u2019t feel lost or frustrated as their banking needs grow.<\/p>\n

The Omnichannel Banking Experience Expectation Gap<\/strong><\/h2>\n

The expectation gap is real. According to the Salesforce State of the Connected Customer report<\/a> in 2025, 76% of customers expect consistent interactions across departments, 83% say they\u2019re more loyal to companies that actually deliver that consistency, and 65% report that they often have to repeat or re\u2011explain information to different representatives.<\/p>\n

This highlights an ongoing friction between expectations vs reality. Banks that fail to meet customer expectations create frustration, and ultimately, customer churn in banking.<\/p>\n

It is clear that loyalty is less about the functionality of individual channels and more about the continuity of the overall experience. Customers want to feel that their bank knows them, remembers them, and responds smoothly across every touchpoint.<\/p>\n

Why Customers Actually Leave<\/strong><\/h2>\n

When we start to put the pieces together, clear patterns emerge. Though data shows high switching rates and strong digital satisfaction, customers are still jumping ship. It\u2019s apparent that the culprit isn\u2019t poor apps or slow digital adoption, it\u2019s service friction and disjointed experiences. When continuity breaks down, trust erodes, and customers exercise the freedom to switch.<\/p>\n

Churn is gradual, not sudden. Every repeated question, every handoff that fails, and every inconsistent interaction chips away at customer loyalty.<\/p>\n

How to Win Back Customers: From Omnichannel to Integrated Banking<\/strong><\/h2>\n

The solution lies in integrated channels, where digital and human interactions operate as one continuous journey. Recent data<\/a> shows that 73% of global banks had deployed at least one AI\u2011based customer operations tool by 2025, a technology often used to enable integrated service delivery across channels, which shows we\u2019re heading in the right direction.<\/p>\n

AI helps mobile apps, self-service tools, assisted support, and branch interactions work together seamlessly, creating a more connected and consistent experience for customers.<\/p>\n

And the results in terms of retention and satisfaction are significant. McKinsey found<\/a> that banks with integrated channels see up to a 40% increase in customer engagement, higher product usage, and, most importantly, stronger loyalty.<\/p>\n

Customers respond to continuity and consistency more than they do to individual touchpoints. To win back love, banks must make their customers feel known, remembered, and supported across every interaction, every time.<\/p>\n

Banking customer relationships may start like a whirlwind romance, but they survive on everyday consistency and trust. The customers who fall out of love don\u2019t do so overnight. They drift away, frustrated by repeated friction and disconnected journeys. Banks that recognise this and move toward integrated, seamless experiences, will not only keep customers longer, but they will earn their loyalty, one interaction at a time.<\/p>\n","protected":false},"excerpt":{"rendered":"

And How to Win Them Back February invites reflection on how lasting partnerships are built through reliability, shared objectives, and continuous value creation, including the relationships organizations cultivate with their customers. In both cases, early momentum can be strong, but long-term trust is earned through consistency and tangible value. In banking, the honeymoon phase is<\/p>\n","protected":false},"author":1,"featured_media":79332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-79329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-eng"],"yoast_head":"\nWhy Customers Fall Out of Love with Their Bank<\/title>\n<meta name=\"description\" content=\"Explore the reasons why customers abandon their banks and how institutions can improve customer relationships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/why-customers-fall-out-of-love-with-their-bank\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Customers Fall Out of Love with Their Bank | Auriga\" \/>\n<meta property=\"og:description\" content=\"Explore the reasons why customers abandon their banks and how institutions can improve customer relationships.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/why-customers-fall-out-of-love-with-their-bank\/\" \/>\n<meta property=\"og:site_name\" content=\"Auriga\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aurigaspa\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-12T14:03:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aurigaspa.com\/wp-content\/uploads\/Customers-Loves-Bank-Blog-Auriga-EN-social.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Roberto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Explore the reasons why customers abandon their banks and how institutions can improve customer relationships.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roberto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/why-customers-fall-out-of-love-with-their-bank\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/why-customers-fall-out-of-love-with-their-bank\\\/\"},\"author\":{\"name\":\"Roberto\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#\\\/schema\\\/person\\\/8b3ed77214b1f6af4b421d4cf1c8dced\"},\"headline\":\"Why Customers Fall Out of Love with Their Bank\",\"datePublished\":\"2026-02-12T14:03:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/why-customers-fall-out-of-love-with-their-bank\\\/\"},\"wordCount\":880,\"publisher\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/why-customers-fall-out-of-love-with-their-bank\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aurigaspa.com\\\/wp-content\\\/uploads\\\/Customers-Loves-Bank-Blog-Auriga-EN.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/why-customers-fall-out-of-love-with-their-bank\\\/\",\"url\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/why-customers-fall-out-of-love-with-their-bank\\\/\",\"name\":\"Why Customers Fall Out of Love with Their Bank\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/why-customers-fall-out-of-love-with-their-bank\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/why-customers-fall-out-of-love-with-their-bank\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aurigaspa.com\\\/wp-content\\\/uploads\\\/Customers-Loves-Bank-Blog-Auriga-EN.webp\",\"datePublished\":\"2026-02-12T14:03:54+00:00\",\"description\":\"Explore the reasons why customers abandon their banks and how institutions can improve customer relationships.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/why-customers-fall-out-of-love-with-their-bank\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/why-customers-fall-out-of-love-with-their-bank\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/why-customers-fall-out-of-love-with-their-bank\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.aurigaspa.com\\\/wp-content\\\/uploads\\\/Customers-Loves-Bank-Blog-Auriga-EN.webp\",\"contentUrl\":\"https:\\\/\\\/www.aurigaspa.com\\\/wp-content\\\/uploads\\\/Customers-Loves-Bank-Blog-Auriga-EN.webp\",\"width\":850,\"height\":390,\"caption\":\"Customers-Loves-Bank-Blog\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/why-customers-fall-out-of-love-with-their-bank\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Customers Fall Out of Love with Their Bank\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/\",\"name\":\"Auriga\",\"description\":\"The banking evolution\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#organization\",\"name\":\"Auriga\",\"url\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.aurigaspa.com\\\/wp-content\\\/uploads\\\/marchio_auriga_nopayoff_web.png\",\"contentUrl\":\"https:\\\/\\\/www.aurigaspa.com\\\/wp-content\\\/uploads\\\/marchio_auriga_nopayoff_web.png\",\"width\":660,\"height\":360,\"caption\":\"Auriga\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/aurigaspa\",\"https:\\\/\\\/www.instagram.com\\\/auriga_the_banking_evolution\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/auriga-spa\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/aurigaspacom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#\\\/schema\\\/person\\\/8b3ed77214b1f6af4b421d4cf1c8dced\",\"name\":\"Roberto\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a60dc2ae898eaddf9dc429fcf2a75cb42a37382c1fa0db640d0a6f6edd0b6fec?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a60dc2ae898eaddf9dc429fcf2a75cb42a37382c1fa0db640d0a6f6edd0b6fec?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a60dc2ae898eaddf9dc429fcf2a75cb42a37382c1fa0db640d0a6f6edd0b6fec?s=96&d=mm&r=g\",\"caption\":\"Roberto\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Customers Fall Out of Love with Their Bank","description":"Explore the reasons why customers abandon their banks and how institutions can improve customer relationships.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/why-customers-fall-out-of-love-with-their-bank\/","og_locale":"en_US","og_type":"article","og_title":"Why Customers Fall Out of Love with Their Bank | Auriga","og_description":"Explore the reasons why customers abandon their banks and how institutions can improve customer relationships.","og_url":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/why-customers-fall-out-of-love-with-their-bank\/","og_site_name":"Auriga","article_publisher":"https:\/\/www.facebook.com\/aurigaspa","article_published_time":"2026-02-12T14:03:54+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.aurigaspa.com\/wp-content\/uploads\/Customers-Loves-Bank-Blog-Auriga-EN-social.webp","type":"image\/webp"}],"author":"Roberto","twitter_card":"summary_large_image","twitter_description":"Explore the reasons why customers abandon their banks and how institutions can improve customer relationships.","twitter_misc":{"Written by":"Roberto","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/why-customers-fall-out-of-love-with-their-bank\/#article","isPartOf":{"@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/why-customers-fall-out-of-love-with-their-bank\/"},"author":{"name":"Roberto","@id":"https:\/\/www.aurigaspa.com\/en\/#\/schema\/person\/8b3ed77214b1f6af4b421d4cf1c8dced"},"headline":"Why Customers Fall Out of Love with Their Bank","datePublished":"2026-02-12T14:03:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/why-customers-fall-out-of-love-with-their-bank\/"},"wordCount":880,"publisher":{"@id":"https:\/\/www.aurigaspa.com\/en\/#organization"},"image":{"@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/why-customers-fall-out-of-love-with-their-bank\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aurigaspa.com\/wp-content\/uploads\/Customers-Loves-Bank-Blog-Auriga-EN.webp","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/why-customers-fall-out-of-love-with-their-bank\/","url":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/why-customers-fall-out-of-love-with-their-bank\/","name":"Why Customers Fall Out of Love with Their Bank","isPartOf":{"@id":"https:\/\/www.aurigaspa.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/why-customers-fall-out-of-love-with-their-bank\/#primaryimage"},"image":{"@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/why-customers-fall-out-of-love-with-their-bank\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aurigaspa.com\/wp-content\/uploads\/Customers-Loves-Bank-Blog-Auriga-EN.webp","datePublished":"2026-02-12T14:03:54+00:00","description":"Explore the reasons why customers abandon their banks and how institutions can improve customer relationships.","breadcrumb":{"@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/why-customers-fall-out-of-love-with-their-bank\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/why-customers-fall-out-of-love-with-their-bank\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/why-customers-fall-out-of-love-with-their-bank\/#primaryimage","url":"https:\/\/www.aurigaspa.com\/wp-content\/uploads\/Customers-Loves-Bank-Blog-Auriga-EN.webp","contentUrl":"https:\/\/www.aurigaspa.com\/wp-content\/uploads\/Customers-Loves-Bank-Blog-Auriga-EN.webp","width":850,"height":390,"caption":"Customers-Loves-Bank-Blog"},{"@type":"BreadcrumbList","@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/why-customers-fall-out-of-love-with-their-bank\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aurigaspa.com\/en\/"},{"@type":"ListItem","position":2,"name":"Why Customers Fall Out of Love with Their Bank"}]},{"@type":"WebSite","@id":"https:\/\/www.aurigaspa.com\/en\/#website","url":"https:\/\/www.aurigaspa.com\/en\/","name":"Auriga","description":"The banking evolution","publisher":{"@id":"https:\/\/www.aurigaspa.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aurigaspa.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.aurigaspa.com\/en\/#organization","name":"Auriga","url":"https:\/\/www.aurigaspa.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aurigaspa.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.aurigaspa.com\/wp-content\/uploads\/marchio_auriga_nopayoff_web.png","contentUrl":"https:\/\/www.aurigaspa.com\/wp-content\/uploads\/marchio_auriga_nopayoff_web.png","width":660,"height":360,"caption":"Auriga"},"image":{"@id":"https:\/\/www.aurigaspa.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/aurigaspa","https:\/\/www.instagram.com\/auriga_the_banking_evolution\/","https:\/\/www.linkedin.com\/company\/auriga-spa","https:\/\/www.youtube.com\/user\/aurigaspacom"]},{"@type":"Person","@id":"https:\/\/www.aurigaspa.com\/en\/#\/schema\/person\/8b3ed77214b1f6af4b421d4cf1c8dced","name":"Roberto","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a60dc2ae898eaddf9dc429fcf2a75cb42a37382c1fa0db640d0a6f6edd0b6fec?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a60dc2ae898eaddf9dc429fcf2a75cb42a37382c1fa0db640d0a6f6edd0b6fec?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a60dc2ae898eaddf9dc429fcf2a75cb42a37382c1fa0db640d0a6f6edd0b6fec?s=96&d=mm&r=g","caption":"Roberto"}}]}},"_links":{"self":[{"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/posts\/79329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/comments?post=79329"}],"version-history":[{"count":1,"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/posts\/79329\/revisions"}],"predecessor-version":[{"id":79330,"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/posts\/79329\/revisions\/79330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/media\/79332"}],"wp:attachment":[{"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/media?parent=79329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/categories?post=79329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/tags?post=79329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}