{"id":62090,"date":"2020-11-30T12:30:24","date_gmt":"2020-11-30T10:30:24","guid":{"rendered":"https:\/\/beta.aurigaspa.com\/?p=62090"},"modified":"2021-08-03T12:06:07","modified_gmt":"2021-08-03T10:06:07","slug":"how-to-manage-atms","status":"publish","type":"post","link":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/how-to-manage-atms\/","title":{"rendered":"How to Manage ATMs in the Digital Age &#8211; 3 Strategies"},"content":{"rendered":"<p>Access to cash is a serious issue in the UK and <strong>the pandemic isn\u2019t helping<\/strong>, with <a href=\"https:\/\/e.businessinsider.com\/click\/21188193.4\/aHR0cHM6Ly93d3cuZmluZXh0cmEuY29tL3ByZXNzYXJ0aWNsZS84MjY2Ni90d28tdGhpcmRzLW9mLWFsbC1tYXN0ZXJjYXJkLXRyYW5zYWN0aW9ucy1pbi10aGUtdWstYXJlLW5vdy1jb250YWN0bGVzcz91dG1fbWVkaXVtPXJzc2ZpbmV4dHJhJnV0bV9zb3VyY2U9ZmluZXh0cmFmZWVk\/5d233c18f730436f2414784fBc7ee1c28\" target=\"_blank\" rel=\"noopener noreferrer\">22%<\/a> of UK respondents to a Mastercard survey saying they&#8217;ve stopped using it entirely.<\/p>\n<p>This is backed by Bank of England\u2019s <a href=\"https:\/\/www.bankofengland.co.uk\/quarterly-bulletin\/2020\/2020-q4\/cash-in-the-time-of-covid?sf132938152=1\" target=\"_blank\" rel=\"noopener noreferrer\">latest findings<\/a>, which indicated that the volume and value of cash withdrawn from the ATM network overseen by LINK were roughly 60% lower in late March 2020 compared with the same period in 2019.<\/p>\n<p>That said, cash is however still in use and one of <a href=\"https:\/\/www.aurigaspa.com\/en\/news-and-media\/press-release\/future-of-payments\/\">the most used form of payment<\/a> &#8211; <strong>it is banks\u2019 responsibility to guarantee access to cash<\/strong> via cashback, ATMs, and branches for everyone for the long-term.<\/p>\n<p>This blog will deep-dive into several ways that this can be achieved and can be taken into consideration when <strong>reviewing 2021 plans<\/strong>.<\/p>\n<h2>What can be done?<\/h2>\n<p>With more and more businesses going cash-free and the UK <a href=\"https:\/\/e.businessinsider.com\/click\/21188193.4\/aHR0cHM6Ly93d3cubmZjdy5jb20vMjAyMC8wMy8yNC8zNjYxMjUvdWstcmFpc2VzLWNvbnRhY3RsZXNzLXRyYW5zYWN0aW9uLWxpbWl0LWJ5LTUwLw\/5d233c18f730436f2414784fBfd025433\" target=\"_blank\" rel=\"noopener noreferrer\">raising<\/a> its contactless transaction limit in April 2020 from \u00a330 to \u00a345, ATM transactions fell <a href=\"https:\/\/www.bankofengland.co.uk\/quarterly-bulletin\/2020\/2020-q4\/cash-in-the-time-of-covid?sf132938152=1\" target=\"_blank\" rel=\"noopener noreferrer\">62%<\/a> annually at the start of national lockdown measures.<\/p>\n<p>Therefore, banks are now looking to <strong>review innovative ways of managing their fleet of ATMs<\/strong> so that they can provide cash and banking services accessibility to customers during and beyond the pandemic, handle the decrease in cash withdrawals via ATMs, whilst simultaneously <strong>trying to minimise the management costs<\/strong> of ATMs within the context of a wider branch transformation strategy.<\/p>\n<p>Some banks are already reviewing their ATM channel strategy, not considering it just as a \u201ccash dispenser\u201d but as a potential new revenue generating channel. Whereas others are changing the way they manage their ATMs \u2013 for instance, launching joint ATMs or sharing machines with other banks.<\/p>\n<p>Good examples of how this is being done well is the <a href=\"https:\/\/www.geldmaat.nl\/information-english\" target=\"_blank\" rel=\"noopener noreferrer\">GELDMAAT<\/a> initiative in Netherlands (<a href=\"https:\/\/nltimes.nl\/2018\/11\/05\/ing-rabobank-abn-amro-launching-joint-atm\" target=\"_blank\" rel=\"noopener noreferrer\">joint partnership between major Dutch banks &#8211; ING, Rabobank and ABN Amro<\/a>) and the <a href=\"https:\/\/www.finextra.com\/newsarticle\/35038\/belgiums-big-four-banks-to-build-shared-atm-network\" target=\"_blank\" rel=\"noopener noreferrer\">Batopin<\/a> initiative in Belgium (joint partnership between four banks &#8211; Belfius, BNP Paribas Fortis, ING and KBC).<\/p>\n<h2>Making the most out of the ATM channel<\/h2>\n<p>Now, more than ever, banks should <strong>focus on new technologies and rethink strategies<\/strong> aimed at completely reviewing their ATM management, making the most out of this channel, and ensuring they could be a source of revenue rather than costs allowing customers and prospects access to <a href=\"https:\/\/www.aurigaspa.com\/en\/banking\/products-and-solutions\/cash-management\/wws-cash-management\/\">cash<\/a> and other banking services.<\/p>\n<p>Here <strong>some drivers<\/strong>:<\/p>\n<ul>\n<li>Renewal of ATM networks with focus on cash-in functionalities.<\/li>\n<li>Dedicated cash corner self-service areas.<\/li>\n<li>Campaigns aimed at boosting ATM use and fostering customer autonomy for transactions.<\/li>\n<li>CRM integration to transform the ATM into a key digital touchpoint to manage branch transformation and to foster the triggering of a marketing pitch to bank customers and prospects.<\/li>\n<li>Enhanced interaction with mobile devices to streamline use and the purchasing process via pre-staged transactions.<\/li>\n<li>Cross-bank interoperability enhancement to boost the benefits from shared services other than withdrawals.<\/li>\n<\/ul>\n<h2>3 Strategies to take into consideration<\/h2>\n<p>Banks can take the lead by redesigning their ATM management strategies to deliver value-generating engagement through innovative technology.<\/p>\n<h3>1. Integrating ATMs in omnichannel banking<\/h3>\n<p>ATMs must remain relevant within the context of an increasingly wide range of digital channels and changing customer behaviours.<\/p>\n<p>The introduction of new technologies and innovations in the financial services sector has prompted banks and other deployers to start to <strong>break down channel-based silos<\/strong> and <strong>offer true cross-channel services<\/strong> in order to reduce costs, while providing a set of common integrated services across all digital channels. <strong>Benefits<\/strong> include:<\/p>\n<ul>\n<li>A much simpler, cost effective, standard, and generally accepted interface that focuses on the business, forgetting all the complexity linked to ATM management<\/li>\n<li>Lower TCO<\/li>\n<li>Increased accessibility<\/li>\n<li>Cross-channel capabilities<\/li>\n<li>Accelerated time-to-market to deliver new services<\/li>\n<li>Enhanced and personalised customer experience<\/li>\n<\/ul>\n<h3>2. Outsourcing<\/h3>\n<p>Banks are valuing ATM \u2018externalisation\u2019, also known as outsourcing, where an <strong>ATM fleet can be fully managed by a third-party provider<\/strong> to reduce costs while maintaining consumer access to a bank\u2019s services.<\/p>\n<p>Although outsourcing could mean the bank is being charged a fee each time the ATM is used, this is usually <strong>worthwhile given hardware upkeep and replacement can be so expensive<\/strong>.<\/p>\n<h3>3. Pooling<\/h3>\n<p>Banks are looking to pool and collaborate with each other to <strong>reduce the cost of ownership<\/strong>. Banks who are part of this will have access to an increased network, enjoy lower costs, and more opportunities to commercialise the offering with increased services available through ATMs.<\/p>\n<p>ATMs must become the platform for offering a wider range of financial services, and much more, to increase the bank\u2019s potential to drive new sources of revenue to subside the operation of banking services.<\/p>\n<p>While making the ATM channel cost efficient, the ATMs need to be able to handle a lot of different transactions and need to be<strong> attractive to the customer<\/strong> so they utilise the self-service technology rather than going to a traditional teller.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Access to cash is a serious issue in the UK and the pandemic isn\u2019t helping, with 22% of UK respondents to a Mastercard survey saying they&#8217;ve stopped using it entirely. This is backed by Bank of England\u2019s latest findings, which indicated that the volume and value of cash withdrawn from the ATM network overseen by<\/p>\n","protected":false},"author":1,"featured_media":62097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-62090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-eng"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Manage ATMs in the Digital Age - 3 Strategies<\/title>\n<meta name=\"description\" content=\"Now, More than Ever, Banks should Focus on New Technologies and Rethink Strategies Aimed at How to Manage their ATMs fleet\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/how-to-manage-atms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Manage ATMs in the Digital Age - 3 Strategies\" \/>\n<meta property=\"og:description\" content=\"Now, More than Ever, Banks should Focus on New Technologies and Rethink Strategies Aimed at How to Manage their ATMs fleet\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/how-to-manage-atms\/\" \/>\n<meta property=\"og:site_name\" content=\"Auriga\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aurigaspa\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-30T10:30:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-03T10:06:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/www.aurigaspa.com\/wp-content\/uploads\/How-to-manage-ATMs.png?fit=700%2C320&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roberto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Manage ATMs in the Digital Age - 3 Strategies\" \/>\n<meta name=\"twitter:description\" content=\"Now, More than Ever, Banks should Focus on New Technologies and Rethink Strategies Aimed at How to Manage their ATMs fleet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roberto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/how-to-manage-atms\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/how-to-manage-atms\\\/\"},\"author\":{\"name\":\"Roberto\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#\\\/schema\\\/person\\\/8b3ed77214b1f6af4b421d4cf1c8dced\"},\"headline\":\"How to Manage ATMs in the Digital Age &#8211; 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