{"id":3113,"date":"2017-12-28T00:00:00","date_gmt":"2017-12-28T00:00:00","guid":{"rendered":"http:\/\/www.aurigaspa.com\/uncategorized\/blog-eng-9\/"},"modified":"2021-08-03T15:02:21","modified_gmt":"2021-08-03T13:02:21","slug":"personalisation-of-banking-services","status":"publish","type":"post","link":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/personalisation-of-banking-services\/","title":{"rendered":"Personalisation of banking services"},"content":{"rendered":"
\n

Across all industries, organisations are facing the challenge of driving customer loyalty. In today\u2019s economy, consumers are bombarded with a plethora of marketing messages across every channel. It\u2019s hard for brands to stand out. At the same time, consumers are becoming increasingly savvy and are less likely to remain loyal to a particular brand, choosing instead to shop around to find the best deal at the right time.
\nSome banks opt for financial incentives to attract new customers; however, their focus should really be on how to retain customers \u2013 in other words, how to increase the \u201cstickiness\u201d of customers. Indeed, research<\/a> suggests that acquiring new customers can cost a staggering seven times more than retaining existing customers! One strategy that is set to become increasingly important in 2018 is deeper personalisation of banking services, to take the customer experience to the next level.<\/p>\n

So, what does this entail?<\/strong>
\nOne way to personalise banking services is through smart ATMs that pre-empt what a customer wants to do at the machine. For example, intelligent software could ensure that when a customer inserts their card into an ATM, they are greeted with a list of their most common transactions, reducing the need for them to scroll through different options to find what they\u2019re looking for. Smart ATMs could, for example, include pre-set fast withdrawal for the customer who always takes out a set amount of cash for weekend expenses.
\nAnother way to personalise the ATM experience would be allowing customers to set up their dashboard to meet accessibility needs. For example, if a customer has vision difficulties, they could configure their bank settings so that every time they put their card into an ATM, the machine recognises the need for the text to be displayed in a larger font.
\nBanks could also look at onboarding ATM software that means customers are automatically greeted in their mother tongue. Little touches like this show the customer that the bank is paying attention to customers and their habits and is trying to make their banking experience as smooth as possible.<\/p>\n

Personalisation as the core of banking strategy<\/strong>
\nAs banks drive convergence between different channels, personalisation needs to remain at the very core of their strategy. Banks need to be asking themselves what they can do to make the experience as smooth and easy as possible. This might mean enabling cardless ATM withdrawals, whereby a customer can use a mobile banking app to complete a withdrawal without the need for a card or PIN.
\nHere at Auriga, we\u2019ve taken part in some interesting research<\/a> research which revealed customers are keen to see more services offered at ATMs \u2013 including bill payment, ticket purchases and currency exchange. Banks should aim to understand their customers\u2019 needs better, and offer them the services that they are most likely to want.<\/p>\n

Challenges ahead<\/strong>
\nHowever, for this strategy to be successful, a complete overhaul of outdated procedures is needed. At the moment, legacy branch networks and heavy ties to previously manual processes mean that they\u2019re not in a position to offer a refreshed and open customer experience. We expect banks in the new year to drive innovation as they aim to adopt a more agile and creative approach to personalise services and drive brand loyalty.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Across all industries, organisations are facing the challenge of driving customer loyalty. In today\u2019s economy, consumers are bombarded with a plethora of marketing messages across every channel. It\u2019s hard for brands to stand out. At the same time, consumers are becoming increasingly savvy and are less likely to remain loyal to a particular brand, choosing<\/p>\n","protected":false},"author":1,"featured_media":30439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-3113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-eng"],"yoast_head":"\nPersonalisation of banking services | Auriga<\/title>\n<meta name=\"description\" content=\"Auriga The banking evolution - - Personalisation of banking services\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/personalisation-of-banking-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalisation of banking services | Auriga\" \/>\n<meta property=\"og:description\" content=\"Auriga The banking evolution - - Personalisation of banking services\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/personalisation-of-banking-services\/\" \/>\n<meta property=\"og:site_name\" content=\"Auriga\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aurigaspa\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-28T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-03T13:02:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.aurigaspa.com\/wp-content\/uploads\/woman.png?fit=1024%2C470&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"470\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roberto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roberto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/personalisation-of-banking-services\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/personalisation-of-banking-services\\\/\"},\"author\":{\"name\":\"Roberto\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#\\\/schema\\\/person\\\/8b3ed77214b1f6af4b421d4cf1c8dced\"},\"headline\":\"Personalisation of banking services\",\"datePublished\":\"2017-12-28T00:00:00+00:00\",\"dateModified\":\"2021-08-03T13:02:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/personalisation-of-banking-services\\\/\"},\"wordCount\":550,\"publisher\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/personalisation-of-banking-services\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aurigaspa.com\\\/wp-content\\\/uploads\\\/woman.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/personalisation-of-banking-services\\\/\",\"url\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/personalisation-of-banking-services\\\/\",\"name\":\"Personalisation of banking services | Auriga\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/personalisation-of-banking-services\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/personalisation-of-banking-services\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aurigaspa.com\\\/wp-content\\\/uploads\\\/woman.png\",\"datePublished\":\"2017-12-28T00:00:00+00:00\",\"dateModified\":\"2021-08-03T13:02:21+00:00\",\"description\":\"Auriga The banking evolution - - Personalisation of banking services\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/personalisation-of-banking-services\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/personalisation-of-banking-services\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/personalisation-of-banking-services\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.aurigaspa.com\\\/wp-content\\\/uploads\\\/woman.png\",\"contentUrl\":\"https:\\\/\\\/www.aurigaspa.com\\\/wp-content\\\/uploads\\\/woman.png\",\"width\":1024,\"height\":470},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/news-and-media\\\/blog-eng\\\/personalisation-of-banking-services\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personalisation of banking services\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/\",\"name\":\"Auriga\",\"description\":\"The banking evolution\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#organization\",\"name\":\"Auriga\",\"url\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.aurigaspa.com\\\/wp-content\\\/uploads\\\/marchio_auriga_nopayoff_web.png\",\"contentUrl\":\"https:\\\/\\\/www.aurigaspa.com\\\/wp-content\\\/uploads\\\/marchio_auriga_nopayoff_web.png\",\"width\":660,\"height\":360,\"caption\":\"Auriga\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/aurigaspa\",\"https:\\\/\\\/www.instagram.com\\\/auriga_the_banking_evolution\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/auriga-spa\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/aurigaspacom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.aurigaspa.com\\\/en\\\/#\\\/schema\\\/person\\\/8b3ed77214b1f6af4b421d4cf1c8dced\",\"name\":\"Roberto\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a60dc2ae898eaddf9dc429fcf2a75cb42a37382c1fa0db640d0a6f6edd0b6fec?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a60dc2ae898eaddf9dc429fcf2a75cb42a37382c1fa0db640d0a6f6edd0b6fec?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a60dc2ae898eaddf9dc429fcf2a75cb42a37382c1fa0db640d0a6f6edd0b6fec?s=96&d=mm&r=g\",\"caption\":\"Roberto\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Personalisation of banking services | Auriga","description":"Auriga The banking evolution - - Personalisation of banking services","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/personalisation-of-banking-services\/","og_locale":"en_US","og_type":"article","og_title":"Personalisation of banking services | Auriga","og_description":"Auriga The banking evolution - - Personalisation of banking services","og_url":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/personalisation-of-banking-services\/","og_site_name":"Auriga","article_publisher":"https:\/\/www.facebook.com\/aurigaspa","article_published_time":"2017-12-28T00:00:00+00:00","article_modified_time":"2021-08-03T13:02:21+00:00","og_image":[{"width":1024,"height":470,"url":"https:\/\/i0.wp.com\/www.aurigaspa.com\/wp-content\/uploads\/woman.png?fit=1024%2C470&ssl=1","type":"image\/png"}],"author":"Roberto","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Roberto","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/personalisation-of-banking-services\/#article","isPartOf":{"@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/personalisation-of-banking-services\/"},"author":{"name":"Roberto","@id":"https:\/\/www.aurigaspa.com\/en\/#\/schema\/person\/8b3ed77214b1f6af4b421d4cf1c8dced"},"headline":"Personalisation of banking services","datePublished":"2017-12-28T00:00:00+00:00","dateModified":"2021-08-03T13:02:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/personalisation-of-banking-services\/"},"wordCount":550,"publisher":{"@id":"https:\/\/www.aurigaspa.com\/en\/#organization"},"image":{"@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/personalisation-of-banking-services\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aurigaspa.com\/wp-content\/uploads\/woman.png","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/personalisation-of-banking-services\/","url":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/personalisation-of-banking-services\/","name":"Personalisation of banking services | Auriga","isPartOf":{"@id":"https:\/\/www.aurigaspa.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/personalisation-of-banking-services\/#primaryimage"},"image":{"@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/personalisation-of-banking-services\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aurigaspa.com\/wp-content\/uploads\/woman.png","datePublished":"2017-12-28T00:00:00+00:00","dateModified":"2021-08-03T13:02:21+00:00","description":"Auriga The banking evolution - - Personalisation of banking services","breadcrumb":{"@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/personalisation-of-banking-services\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/personalisation-of-banking-services\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/personalisation-of-banking-services\/#primaryimage","url":"https:\/\/www.aurigaspa.com\/wp-content\/uploads\/woman.png","contentUrl":"https:\/\/www.aurigaspa.com\/wp-content\/uploads\/woman.png","width":1024,"height":470},{"@type":"BreadcrumbList","@id":"https:\/\/www.aurigaspa.com\/en\/news-and-media\/blog-eng\/personalisation-of-banking-services\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aurigaspa.com\/en\/"},{"@type":"ListItem","position":2,"name":"Personalisation of banking services"}]},{"@type":"WebSite","@id":"https:\/\/www.aurigaspa.com\/en\/#website","url":"https:\/\/www.aurigaspa.com\/en\/","name":"Auriga","description":"The banking evolution","publisher":{"@id":"https:\/\/www.aurigaspa.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aurigaspa.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.aurigaspa.com\/en\/#organization","name":"Auriga","url":"https:\/\/www.aurigaspa.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aurigaspa.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.aurigaspa.com\/wp-content\/uploads\/marchio_auriga_nopayoff_web.png","contentUrl":"https:\/\/www.aurigaspa.com\/wp-content\/uploads\/marchio_auriga_nopayoff_web.png","width":660,"height":360,"caption":"Auriga"},"image":{"@id":"https:\/\/www.aurigaspa.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/aurigaspa","https:\/\/www.instagram.com\/auriga_the_banking_evolution\/","https:\/\/www.linkedin.com\/company\/auriga-spa","https:\/\/www.youtube.com\/user\/aurigaspacom"]},{"@type":"Person","@id":"https:\/\/www.aurigaspa.com\/en\/#\/schema\/person\/8b3ed77214b1f6af4b421d4cf1c8dced","name":"Roberto","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a60dc2ae898eaddf9dc429fcf2a75cb42a37382c1fa0db640d0a6f6edd0b6fec?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a60dc2ae898eaddf9dc429fcf2a75cb42a37382c1fa0db640d0a6f6edd0b6fec?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a60dc2ae898eaddf9dc429fcf2a75cb42a37382c1fa0db640d0a6f6edd0b6fec?s=96&d=mm&r=g","caption":"Roberto"}}]}},"_links":{"self":[{"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/posts\/3113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/comments?post=3113"}],"version-history":[{"count":1,"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/posts\/3113\/revisions"}],"predecessor-version":[{"id":68293,"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/posts\/3113\/revisions\/68293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/media\/30439"}],"wp:attachment":[{"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/media?parent=3113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/categories?post=3113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aurigaspa.com\/en\/wp-json\/wp\/v2\/tags?post=3113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}